#FullBranding
Turbo
Turbo Fried Chicken is a popular fast-food restaurant chain based in Egypt, known for its bold, flavorful, and affordable fried chicken meals. Inspired by the rich culinary traditions of Louisiana Creole and Cajun cuisine, Turbo brings a unique twist to the local fast-food scene. Its signature blend of spices—including paprika, cayenne, garlic, and thyme—delivers a distinctive crunch and taste that keeps customers coming back. With bright, inviting signage and a casual, family-friendly atmosphere, Turbo attracts a wide range of customers—from solo diners to families and groups of friends.
Role:
Fast-Casual Dining Provider
Industry:
Food & Beverage
Published:
01
Problem Statement
While Turbo has established a strong customer base through its flavorful offerings and affordability, its visual identity did not reflect the bold personality or cultural richness of the brand. The lack of a cohesive and distinctive brand system made it harder for Turbo to stand out in a competitive market saturated with both global giants and rising local players.
02
Solution
To elevate Turbo to the next level, we created a full brand identity rooted in the vibrant essence of Creole/Cajun culture. The new identity incorporates:
A bold and colorful visual language
Custom typography that reflects the energy of the cuisine
Graphic elements inspired by southern American heritage and Egyptian street culture
Packaging, signage, uniforms, and digital assets aligned with the new visual direction
This new system not only amplifies the brand’s personality but also creates consistency across all touchpoints, helping Turbo become more recognizable and memorable.
03
Competitive Analysis
KFC (Global Leader)
Strengths: Massive brand equity, consistent quality
Weaknesses: Generic international flavor, minimal cultural relevance in Egypt
Zack’s (Local Favorite)
Strengths: Trendy appeal, strong youth following
Weaknesses: Limited brand storytelling, visual identity lacks uniqueness
Broast El Mazag (Budget Option)
Strengths: Competitive pricing, wide availability
Weaknesses: Weak brand identity, low design investment
Turbo’s Competitive Edge:
Unique flavor profile rooted in Creole/Cajun cuisine
Affordable yet premium-tasting menu
New, cohesive visual identity full of personality
Strong potential for emotional and cultural connection with the Egyptian market
