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#LogoDesign

Jamilla

Jamilla is a premium eCommerce platform redefining the way people shop for sportswear. With a sharp focus on style, performance, and quality, Jamilla curates a selection of top international athletic brands, blending function with high-end fashion. From professional athletes to lifestyle-focused fitness lovers, Jamilla serves a wide audience seeking elevated activewear experiences.

Role:

Digital retailer

Industry:

Sportswear & Active Lifestyle

Published:

October 25, 2023

Problem Statement

The sportswear eCommerce landscape is highly competitive and often visually saturated, with many brands adopting similar aesthetics and digital experiences. Jamilla needed a bold, ownable identity that stands out—not just as another marketplace, but as a curated destination for high-performance, stylish activewear.

Solution

The branding for Jamilla was built around elegance, power, and motion. The custom wordmark merges modern luxury with movement, capturing the dynamic energy of fitness while appealing to a fashion-forward audience. Key elements of the identity include:

A sleek, serif logotype with subtle motion in its letterforms, symbolizing both grace and strength
A minimalist, high-contrast color palette (black, white, and muted tones) for a sophisticated, editorial feel
Lifestyle-focused photography highlighting strength, empowerment, and confidence
Custom applications across athletic gear, bags, digital touchpoints, and packaging—creating a cohesive and aspirational brand world

This refined system positions Jamilla as more than a sportswear shop—it becomes a lifestyle brand rooted in empowerment, performance, and elegance.

Competitive Analysis

Nike.com / Adidas.com

Strengths: Strong brand loyalty, cutting-edge innovation
Weaknesses: Over-commercialized, mass-market appeal lacks exclusivity

Bandier / Alo Yoga

Strengths: Fashion-forward, community-focused
Weaknesses: Smaller brand selections, limited athletic variety

Decathlon

Strengths: Affordability, wide product range
Weaknesses: Utility over style, not trend-driven

Jamilla’s Competitive Edge:

Curated premium selection across multiple top-tier brands
A luxury brand experience with a focus on style + performance
Clean, cohesive visual identity that resonates with both athletes and modern trendsetters
Seamless, high-end eCommerce experience with user-first functionality

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Let's

Collaborate

2025

Let's work together & make your Business turn visitors into engaged customers

Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work. Let’s talk . Available for work. Let’s talk . Available for work.

Let's

Collaborate

2025

Let's work together & make your Business turn visitors into engaged customers

Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work. Let’s talk . Available for work. Let’s talk . Available for work.

Let's

Collaborate

2025

Let's work together & make your Business turn visitors into engaged customers

Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work. Let’s talk . Available for work. Let’s talk . Available for work.

Let's

Collaborate

2025

Jamilla

Problem Statement

Solution

Competitive Analysis

Let's work together & make your Business turn visitors into engaged customers

Let's

Collaborate

Let's work together & make your Business turn visitors into engaged customers

Let's

Collaborate

Let's work together & make your Business turn visitors into engaged customers

Let's

Collaborate

Let's work together & make your Business turn visitors into engaged customers

Let's

Collaborate

Let's work together & make your Business turn visitors into engaged customers

Let's

Collaborate

Competitive Analysis