Book a free call

Home

About

Work

Book a free call

Back

#MobileApplication

AlAhly FC

The official Al Ahly FC mobile application is the digital home for millions of passionate fans. Designed to bring supporters closer to their beloved club, the app offers a seamless experience to stay updated, engaged, and rewarded—before, during, and after every match. Whether you're checking lineups, listening to live commentary, or unlocking behind-the-scenes content, the Al Ahly app is a dynamic platform that turns fandom into an immersive, interactive experience.

Role:

Digital Fan Engagement Platform

Industry:

Sports & Entertainment

Published:

May 29, 2023

Problem Statement

Al Ahly FC is one of the most iconic football clubs in Africa and the Arab world, yet its digital presence lacked the modern, cohesive identity fans expect from a world-class team. The club needed a mobile application that would not only deliver content but also embody the energy, pride, and tradition of the Al Ahly brand—while standing strong in a highly competitive sports tech landscape.

Solution

We developed a bold and intuitive identity system for the Al Ahly FC mobile app—anchored in passion, loyalty, and movement. Inspired by the club’s legacy, the visual direction seamlessly blends tradition with innovation.

Key elements of the rebrand include:

A dynamic color palette based on the club’s iconic red, contrasted with sharp black, gold accents, and bold typography
Simplified navigation and UI inspired by fan behavior and match flow
A system of icons and patterns reflecting football culture and Al Ahly heritage
Immersive visuals showcasing players, fans, and moments of victory to evoke emotion and energy

This new identity positions the app as a digital stadium: a place where fans gather, celebrate, and connect—on matchday and beyond.

Competitive Analysis

FC Barcelona App

Strengths: Club-focused content
Weaknesses: Outdated UI/UX, limited engagement features

FIFA+ / OneFootball / FotMob

Strengths: Rich live data, global news coverage, personalization
Weaknesses: Lack of exclusive club content and emotional connection

Al Ahly FC App’s Competitive Edge:

Club-first storytelling, built with and for the fans
Exclusive content (interviews, match reactions, pressers) not available elsewhere
Direct integration of loyalty programs and sponsor engagement
Real-time, personalized experience built around live matches and events

Going up?

Let's work together & make your Business turn visitors into engaged customers

Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work. Let’s talk . Available for work. Let’s talk . Available for work.

Let's

Collaborate

2025

Let's work together & make your Business turn visitors into engaged customers

Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work. Let’s talk . Available for work. Let’s talk . Available for work.

Let's

Collaborate

2025

Let's work together & make your Business turn visitors into engaged customers

Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work. Let’s talk . Available for work. Let’s talk . Available for work.

Let's

Collaborate

2025

Let's work together & make your Business turn visitors into engaged customers

Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work. Let’s talk . Available for work. Let’s talk . Available for work.

Let's

Collaborate

2025

Let's work together & make your Business turn visitors into engaged customers

Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work . Let’s talk . Available for work. Let’s talk . Available for work. Let’s talk . Available for work.

Let's

Collaborate

2025

AlAhly FC

Problem Statement

Solution

Competitive Analysis

Let's work together & make your Business turn visitors into engaged customers

Let's

Collaborate

Let's work together & make your Business turn visitors into engaged customers

Let's

Collaborate

Let's work together & make your Business turn visitors into engaged customers

Let's

Collaborate

Let's work together & make your Business turn visitors into engaged customers

Let's

Collaborate

Let's work together & make your Business turn visitors into engaged customers

Let's

Collaborate

Competitive Analysis