Digital Experience
AjilPay
Fintech APP.
A modern mobile payment platform designed to unify financial management for small business owners and everyday users across the MENA region.
Developed by
iGenTech
Direction
Product Design
Craft
Mobile Application
Year
2023 - 2024
01
Problem Statement
Managing day-to-day finances is one of the most persistent pain points for small business owners and independent merchants. The current landscape forces users to juggle multiple disconnected tools — one app for payments, another for tracking invoices, and yet another for reporting.
Operational overhead — switching between platforms costs time and creates errors across reconciliation and reporting workflows.
Security uncertainty — relying on multiple third-party tools exposes sensitive financial data to more risk vectors and unclear accountability.
Poor accessibility — complex interfaces designed for enterprise users alienate non-technical merchants who simply need a reliable, fast payment tool.
02
Solution
AjilPay was designed as a single, unified hub — removing the need for multiple apps by consolidating payments, insights, wallets, and card management under one elegant interface.
Biometric-first security Fingerprint authentication and end-to-end encryption protect every transaction without adding friction to the user experience.
Simplified design language An intuitive dark-mode interface built around Quick Access, guided onboarding, and a minimal learning curve — accessible to anyone.
All-in-one payments Cards, digital wallets, and QR code scanning are natively supported, covering every payment context a merchant or user might encounter.
03
Competitive Analysis
Before defining AjilPay's feature set, the team conducted a landscape audit of existing fintech and payment platforms operating in the MENA market. The goal was to identify meaningful gaps not just match parity features.
Traditional Banking Apps: Heavily siloed, require branch visits for many tasks, and offer poor mobile UX with no merchant-specific tooling.
Global Payment Apps: Feature rich but built for Western markets currency support, compliance, and language localization create gaps for MENA users.
SMB Finance Tools: Accounting and invoicing platforms are too enterprise-heavy for micro-merchants and lack integrated instant payment rails.
QR Only Payment Apps: Narrow scope one payment method, no transaction history, no analytics, no card support. Useful but not comprehensive.
